PRODUCT ON WHITE (POW) PHOTOGRAPHY

Clear, illustrative photos of your product online makes a big difference to whether a prospective customer will, or will not, buy your product. Shoppers want to see pictures of the product before they make a purchase to ensure they are getting a quality product and exactly the product that they need and want. Whether it be a phone, cookware or new shoes, pictures are key to any online purchasing experience.

When shopping in a store, customers are physically with the product they are interested in. Picking it up, holding it, feeling its texture, gauging its weight helps to gain a good understanding of its size, shape and function. It's important to physically understand these concepts so one can imagine taking that product home and making it their own. Buying something new is personal in this way. One might think this would be bad news for any e commerce business because there is no way for the consumer to physically engage with a product. Without the right photo, it can spell the end for online businesses. This is where Zone Ten Product Photography makes a difference. High quality product photography is incredibly engaging and can be enough for the consumer to make online shopping personal too. With the right light, angles and graphics (when desired), a shopper can clearly understand the size, shape, color, texture and function of the product. With great product photography, the customer can practically feel the product in their hand.

A professional and attractive online presence is a must in order to have your business reach its greatest potential. When people are browsing hundreds of similar products on the web, the picture and price is going to be what piques their interest. It may be tempting to want to take your own photos. With the vast amount of technology available, why not grab your closest smart device and snap a photo of your product? While this small cost savings may seem like a good idea to begin with, the end result will be an image that stands out among your competitors for all the wrong reasons. Photographic knowledge of perspective, lighting, image processing, toning, color matching, clipping paths and more are skills that take years to perfect and the difference between a professionally taken image and an amateur one will be noticed by even the most uneducated consumer. Customers want to make their decisions with minimal effort and having standout product photography makes that decision quicker and easy to make. People will almost never purchase a product that isn't shown with an image. Having professional product on white images of your inventory can set you apart from your competitors.

Catching the customer’s eye is an important concept in an e commerce business and an amateur quality image will make this more difficult. Sometimes, certain details of a product are what will make or break a purchase. Some people are drawn to the color of a product, others are drawn to its texture. If this customer is looking for a royal blue sweater and your item states that is is a “royal blue sweater” but it has no image, the shopper will be wary to buy it out of fear that it is the wrong hue. Or, if you opted to take the photo yourself on a lower quality camera with poor lighting, the color might end up translating incorrectly and, again, this could drive the shopper away because they think the sweater is not the exact color royal blue color that they want. The element of texture is even more complex to capture but just as important. If a person is looking for a really soft blanket, they must be able to see the threading of the blanket. Since the customer will be unable to actually feel the product before purchasing, details like threading are an essential part of the image so that the customer can tell that the blanket is fluffy or warm enough. Capturing photos of this quality is no small feat but at Zone Ten Studio, we make sure that the image is crisp with accuracy and ripe with detail.

Zone Ten has photographed products of all shapes and sizes and is always up for a challenge. We work with our customers and value their wants and needs. Our regular turnaround time is 10 business days, but we also offer a 5 business day rush for a small up-charge. We also offer to proof if customers are not sure what techniques will be best. Whether you are a small business with one product or a large company with hundreds of items, Zone Ten can work with you. Our professional photographer knows the true craft of photography and will never disappoint. With over 25 years experience, we are the studio to trust for your e commerce product photography.